Persona Templates give you a fast and effective way to start building your target audiences. Instead of creating a persona from scratch, you can browse pre-built templates crafted by the Agility team, copy one, and then customize it to fit your exact targeting needs.
This feature helps you get started quickly while still allowing for full refinement to achieve highly precise, tailored personas for your campaigns.
How to Access Persona Templates
Navigate to the Personas page in the left-hand navigation bar.
Select the Persona Templates tab at the top of the page.
Browse the collection of pre-built persona templates available.
Each template has been designed as a starting point. You can copy one and make any adjustments needed to align it with your targeting strategy.
Using a Persona Templates
Find a persona template you would like to use.
Click the Use Persona button.
This action will copy the template into your Persona Library.
From here, you can:
Remove audience layers that are not relevant.
Add new layers to refine your targeting.
Adjust any parameters to fit your brand’s audience profile.
How to Layer Audiences in a Persona
When your persona is ready, you can use it in your campaigns just like any other custom persona.
Applying a Persona to an Ad Group
Navigate to the Campaigns tab in the left-hand navigation bar.
Click into the desired campaign.
Select the ad group where you want to apply the persona.
In the Persona section, choose the persona you created from the template and add it for targeting.
