Image tags are used to track clickable actions on a landing page. They help measure the effectiveness of your Agility campaigns and provide valuable insights into user behavior. By using image tags, you can track how many users clicked on a specific button or link. This information can be used to optimize your campaign, improve user experience, and ultimately increase conversions.
To learn more about tracking tags, please visit our Article | What is a Tracking Tag?
Start by navigating to the Tracking section on the left-hand side of your screen.
Click on Image Tags to manage and create your tags.
Click on the + Tracking Tag button located in the right-hand corner of the screen.
Name your conversion and specify the URL where the action you wish to track occurs. Select the type of event that this tag is tracking. If the exact event type isn't available, select the closest option. Finally, click Create Tag.
Access Tag Script:
Once the tag is generated, access the provided script by clicking the three dots.
Select View Tag and copy the script.
Install the tag on your website, preferably using Google Tag Manager for ease of implementation. How to Place an Image Tag with Google Tag Manager
If you're new to Google Tag Manager, check out our Video | How to install Google Tag Manager.
After publishing the tag to your webpage, confirm it's properly firing by viewing the tag tracking data. Note: Tag activity may have a 48-hour delay.
Navigate to your campaign, select Actions and then Conversion Tags. Here you can add your image tag as a campaign conversion.
Video | Image Tags