Never has there been a better time for video ads. The increasing number of streaming tv services and video platforms gives advertisers a better chance of getting conversions from their videos.
Here are the requirements for creative hosted video ads:
Max file size: 200 MB
Length: Greater than or equal to 5 seconds. Less than or equal to 300 seconds (5 minutes). Bitrate: Greater than or equal to 2500 kbps. Lower quality is supported, but not recommended.
Bid requests usually fall into standard buckets (5 seconds, 15 seconds, 30 seconds, 60 seconds, and so on).
File Types: .MP4 .FLV .WEBM .MOV .MPG .MPEG
Ad Formats:
16:9: 640x360 (minimum); 1920x1080 (recommended)
4:3: 480x360 (minimum); 640x480 (recommended)
Here are the requirements for creative CTV ads:
Maximum file: Determined by multiplying the duration of the media by its bitrate. For example, 30 seconds x 15,000 kbps= 450 MB or 0.45 GB.
File Format: Only MP4 files are allowed for CTV ad placements. FLV and WebM files are not supported for CTV.
File tags: Third-party creatives must be VAST tags only.
VPAID tags are not supported on CTV.
While there is not a specific version of VAST that should
be used with CTV creatives, keep in mind that VAST 3.0 and VAST 4.0 are typically less scalable.
Resolution: 1280x720
File Types: .MP4
Frame Rate (FPS): 23.98 or 29.97
Bitrate range: 500 kbps to 6,500 kbps