Under the "Tracking" section of the account, select the "Conversion Zones" option.
Next, you may begin drawing a Conversion Zone on the map by pressing the “Draw” button on the geofence map.
After drawing the Conversion Zone, name your location and click "Save" to complete the zone.
After saving, you fence will be listed on the right-hand side of the map where you can view and delete zones by clicking on the 3 dots on the far right-hand side.
Applying a Conversion Zone to a Geofenced Audience
Please note that conversion zones can only be applied to "Geofenced" audiences. When adding a geofence audience to a campaign, you will have the option to apply a conversion zone to track foot traffic conversions.
To do this, follow these steps:
Select the "Conversion Zone" option.
Check the conversion zone you wish to apply.
Click "Save Changes".
