Every campaign needs an audience, and every audience needs a pool of device IDs. A device ID is an anonymous piece of data that corresponds with a user's device. We use them to create target audiences for your ads.
To create a new audience, navigate to the "Audience" section of your account. Here you may choose one of the following audience types.
Geofencing: Uses virtual boundaries to capture the device IDs of individuals who have entered specific physical locations. Learn More
Addressable: Identifies which devices belong to residents of a household by leveraging residential home addresses. Learn More
Search: Captures device IDs of people who have searched specific keywords, revealing active intent. Learn More
CRM: Builds a pool of device IDs by leveraging customer lists from your CRM or other first-party data sources. Learn More
Social: Collects device IDs of individuals who express interest in specific topics, content, or influencers on social media platforms. Learn More
Website: Tracks visitors to your website using pixels to gather associated device IDs. Learn More
Behavioral: Targets users based on online activity, such as site visits, product engagement, and content consumption. Learn More
Demographic: Reaches individuals based on defining characteristics like age, gender, household income, education level, and marital status. Learn More