Audience refinement is available for campaigns that have well over 10,000 device IDs or campaigns that are targeting large cities or entire states.
*Note: Most advertisers are looking to use their budget to get the most impressions possible and they won't want to refine their audience any more than possible.
Age/Gender Refinement
To refine your audience by demographics, navigate to your campaign’s ad group and open the "Options" section.
Here, you may choose to refine by age range or by gender.
*Note: removing an age range or gender may cut out a significant portion of your target audience.
Geographic Refinement
The Geographic Ad Serving Area may also be found under the "Options" section of your ad group. A Geographic Ad Serving Area refers to the location where your ads will be served. This area defaults to the “United States”. If you would like to refine this area, the United States may be removed and replaced with a different serving location.
Publisher Blacklisting
The Publisher Blacklisting section may be found at the top of your main "Campaigns" tab. Any websites that are blacklisted here will be added to Agility’s master list of Blacklisted URLs. When adding a website, please ensure to include “https://” to the URL.
If you will be blacklisting a large list of URLs, download the "Blacklisting Template" for our bulk URL upload option.
