To create a new ad group, select + Ad Group at the bottom of your desired campaign.
Note: If you have multiple campaigns make sure you have the right campaign selected.
Then you will provide your Ad Group Details. We will ask for the following information when creating your ad group.
Ad Group Name
Ad Group Description ( Optional )
Ad Group Goal
Target Audience
Creative Ad Set and Clickthrough URL
Ad Group Parameters
Budget: The portion of the campaign budget allocated to a specific ad group.
Bid Range: The price range you are willing to pay per thousand impression (CPM).
Device Types: The various categories of hardware (e.g., mobile, tablet, desktop) on which ads can be displayed.
Frequency Cap: The limit on the number of times an ad is shown to a single user within a specified time period.
*Note: We recommend creating the name of your ad group so that it is easy to identify in reporting. If needed, you can go back and change your ad group name after you launch.