Agility is a powerful, user-friendly platform designed to streamline your marketing efforts, optimize ad performance, and drive meaningful results for your business. In this comprehensive guide, we'll walk you through the process of setting up and launching your first campaign.
Step 1: Adding an Advertiser
This step is crucial for agencies, as it's a prerequisite before creating your first campaign. However, for brands, this step is not needed.
To add your first advertiser please visit our article on How To Add an Advertiser.
Step 2: Create a Persona
Navigate to the Persona section of your account to layer different audiences and curate your target persona. Personas define who your campaign will reach and are built using one or more audience types.
To learn how to create a persona, check out our How to Create a Persona guide.
Step 3: Uploading Creatives
Navigate to the Creative section of your account to upload your creative assets. How to use Creative Management.
If you would like to review our creative requirements that may be found on our Creative Requirements page.
Step 4: Tracking Tags
Before creating your first campaign, make sure to set up Tracking Tags. Tracking tags help monitor user activity after they have clicked on an ad. Visit our Tracking page to find instructions on how to install Image or Universal Tags:
Step 5: Setting up your Campaign
A campaign is where you define your marketing goal, schedule, and budget. It brings together everything you’ve set up so far, including your persona, creative assets, and tracking tags. This is the container that tells the platform when to run your ads and what results to aim for.
Review our article on How to Create a New Campaign.
Step 6: Setting up your Ad Group
An ad group controls who sees your ads, what ads they see, and where those ads appear. You can create multiple ad groups within a single campaign to test different personas or creative ad sets.
Review our article on How to Create a New Ad Group.
Step 7: Launching your Campaign
After completing the above steps, you may activate your campaign by clicking the blue Launch button in the right-hand corner.
Please note that your campaign will undergo a 48-hour review by our team before approval.
