Agility

A complete introduction to the Agility Platform — what it does, its core features, and how to get started.

Platform Overview

How to invite new team members to your Agility account, assign roles, and manage user permissions.

How to Add a New User

Understand how Audiences, Personas, Ad Groups, and Campaigns connect in Agility — and why every ad group needs a Persona to launch.

How Personas, Audiences, and Campaigns Work Together

This step-by-step guide will help you set up your new Agility account and launch your first campaign.

Launching Your First Agility Campaign: A New User’s Guide

This article guides agencies through the process of adding new advertisers to their Agility account.

How To Add an Advertiser

What Is Programmatic Advertising? Enormous reach. High engagement.

What Is Programmatic Advertising?

This glossary provides definitions of key digital advertising and marketing terms to help understand industry jargon.

The Marketer's Glossary: Digital Advertising Terms

Budget vs. Ad Spend Budgets reflect how much the advertiser wants to bid in the ad exchange. 

Budget vs. Ad Spend

Use Agility Intelligence to view your brand and market insights in one place, helping you plan strategies and media decisions with greater precision.

Agility Intelligence

An orientation section that walks new users through setup and first steps.

Getting Started

Find answers and get help from Intercom Support and Community Experts

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