What It Is
Built for precision brand advertising, the Agility Platform puts marketers in control of persona targeting, creative execution, and campaign optimization. Whether you're an in-house brand marketer or an agency managing multiple advertisers, the Agility Platform provides the tools to execute high-performing campaigns with accuracy.
Core Features
Initiatives
Plan, budget, and launch multi-channel campaigns from a single guided workflow. Initiatives let you define your audience personas, select channels (CTV, display, video, audio, OOH, and more), allocate budgets with AI assistance, and map creatives — then automatically generate the full campaign structure for you.
Campaigns & Ad Groups
Create and manage campaigns with detailed control over targeting, budgets, flight dates, and goals. Each campaign contains ad groups, which are where you assign Personas, creatives, and targeting settings. You can set goals like CPA, CTR, Reach, or ROAS, and monitor performance in real time.
Personas
Build data-driven audience profiles using behavioral, contextual, demographic, and geographic segments. Personas are reusable across campaigns and can be organized into clusters for easier management. You can build them manually or use AI-Assisted Personas for faster setup.
Audiences
Layer additional targeting onto your Personas using audience types like Behavioral, Contextual, Demographic, Search, Social, CRM, Website, Geofence, and Addressable audiences. Each audience type adds a different dimension to your targeting strategy.
Creative Management
Upload and manage display, native, video, and audio ads within the platform. Organize creatives into sets, map them to ad groups, and track approval status. Agility supports a wide range of ad formats across all major channels.
Intelligence
Get AI-powered insights about your brand, competitive landscape, and market trends — all in one place. Intelligence automatically generates reports covering your business profile, competitor analysis, market signals, and strategic recommendations to inform your media decisions.
Simulations
Model potential revenue and performance outcomes before launching a campaign. Forecast Simulations let you test budget and efficiency assumptions, compare scenarios side-by-side, and evaluate trade-offs — all based on your business inputs and industry benchmarks.
Tracking & Measurement
Set up Universal Tags and conversion tracking to measure engagement and campaign performance. Track page visits, conversions, and custom events with support for Google Tag Manager, Shopify, and direct installation.
How It All Fits Together
A typical workflow in Agility follows this path:
Set up your advertiser and configure your account settings.
Build Personas to define your target audiences.
Run Intelligence to understand your brand, competition, and market.
Create an Initiative (or individual campaigns) to plan your media strategy across channels.
Upload creatives and map them to your ad groups.
Run a Simulation to forecast potential outcomes before committing budget.
Launch and monitor your campaigns, using real-time reporting to optimize performance.
Your First Campaign Starts Here
Getting started is easy with the Agility Platform. Follow this step-by-step guide to create, launch, and optimize your first campaign with confidence.
Need Help?
If you have questions at any point, reach out through Agility Chat — our team is here to help. You can also explore the other articles in this Knowledge Portal by topic using the collections on our home page.
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