Accessing the Intelligence Page
Log in to your Agility account.
From the left-hand navigation menu, select Intelligence.
If this is your first visit, the page will prompt you to Connect Data before generating results.
Generating Your Intelligence Profile
The first time you open the Intelligence page, you’ll need to generate your brand’s profile.
Click Connect Data.
Enter your brand name and website domain.
Select Submit to begin.
Note: If you entered the wrong website domain or need to change it after the page has been generated, please contact our team through Agility Chat. Updating your domain requires our support to ensure all data connections and insights are refreshed properly.
Once submitted, Agility will organize your inputs and automatically display insights across three tabs:
Situation
Profile
Market Landscape
Note: The Market Landscape tab may take longer to generate as it retrieves external market and competitor data.
Editing and Reviewing Your Information
Once your Intelligence profile is generated, review each section to confirm that the information accurately reflects your brand.
Situation and Profile tabs are collaborative and editable. You can keep the information Agility provides or add more context about your brand, goals, and operations. These updates help inform Agility’s decisioning engine so that media recommendations and strategic insights are better aligned with your unique needs.
Market Landscape is automatically generated based on your domain and cannot be manually edited.
Exploring Key Areas of Agility Intelligence
Situation
The Situation tab defines your brand’s current position and objectives. It provides the foundation for how Agility interprets your goals and measures success. Within this tab, you’ll find:
Agility’s Role – How Agility supports your strategy.
Key Challenges – The top three complications affecting performance.
Goals & KPIs – Baselines, conversion targets, and measurement models.
Editing:
The Situation tab can be edited collaboratively. To make updates, hover over any section header and select the edit icon. You can update individual sections to confirm, refine, or expand on the details provided. Keeping this section accurate ensures Agility fully understands your goals and can make data-driven decisions that align with your business strategy.
Profile
The Profile tab defines your company’s structure and marketing framework. It connects your operational details to how Agility develops plans and evaluates performance. Within this tab, you’ll find:
Company Information – Industry, company size, ownership, and creative needs.
Intelligence Narrative – Your brand story, differentiators, and Agility’s role.
Baseline Metrics – Budget, acquisition model, channels, and distribution partners.
Editing:
This tab is also collaborative and editable. Hover over each section header to display the edit icon, then click to update specific details. You can keep the information Agility provides or add additional context about your business model, partnerships, or priorities. The more complete this information is, the more accurately Agility can tailor recommendations and media decisions to your brand.
Market Landscape
The Market Landscape tab provides an automatically generated, interactive view of your competitive environment. This section uses your website domain to retrieve external data and display insights about your competitors and market trends. You can explore the Market Landscape through four interactive sections, which can be viewed one at a time.
Competitors: Displays your top competitor profiles alongside a share of market comparison, allowing you to see where your brand stands in your category.
Market Share: Provides a detailed competitor breakdown of share of voice and estimated market share to help you visualize overall market distribution.
Insights: Presents deeper analysis, including
Top Competitor Analysis – Key strengths and market advantages of leading competitors.
Brand Sentiment Comparison – Evaluates customer sentiment toward your brand and competitors.
Business Metrics Overview – Benchmarks performance indicators such as average order value, lifetime value, and purchase frequency against industry standards.
Trends: Highlights key market trends, target demographic analysis, and strategic recommendations for future planning and positioning.
Best Practices
Review and confirm details regularly: Keeping your Situation and Profile tabs current ensures Agility’s intelligence remains aligned with your brand.
Collaborate with your team: Use these sections as shared workspaces to maintain brand context and capture updates across departments.
Allow time for Market Landscape: Data generation can take longer but provides valuable external insights once complete.
Use before campaign planning: Reviewing Intelligence before launching or evaluating campaigns ensures strategies reflect your latest business direction.