1. Navigate to Campaigns
Select Initiative from the left-hand sidebar, then click the Campaign tab at the top.
Note: If you manage multiple Advertisers, ensure the correct Advertiser is selected.
2. Click the + Campaign Button
Click the + Campaign button in the top right corner.
3. Enter Campaign Details
The Campaign creation wizard has 4 steps:
Step 1 — Details
Campaign Name: We recommend creating a name that is easy to identify in reporting. If needed, you can change the campaign name after launch.
Campaign Description (optional)
Step 2 — Goal
Campaign Objective: Choose from Awareness, Consideration, or Conversion.
Campaign Goal: Select the specific goal for your campaign (e.g., Cost per Acquisition, Reach, ROAS, etc.). See How to Choose a Goal for more details.
Step 3 — Tracking
Conversion Tracking (optional): Add conversion tags to track user activity. Click + Conversion Tag to add one. See What is a Tracking Tag for more information.
Step 4 — Flight & Budget
Campaign Dates: Set your start and end dates. We recommend setting flight dates in 30-day or month-long increments (e.g., 1/1/23–1/31/23).
Total Budget: Enter your campaign budget in USD.
Flights: Manage your campaign flight schedule.
4. Confirm Campaign
After filling out the above information, click Confirm to generate your campaign.
5. Editing Your Campaign
Your campaign has now been created. To edit any campaign settings, navigate to the Actions option in the top right corner of your screen.
Next Steps
Build Ad Groups: To learn how to create an Ad Group, please visit our article on Creating a New Ad Group.