Overview of Campaign Budgeting
Agility provides flexible options for campaign budgeting, allowing users to set their own budgets without strict minimum requirements. This flexibility ensures that campaigns can be tailored to meet specific goals and financial constraints.
Budget Recommendations
While there is no minimum spend requirement, Agility recommends a minimum monthly budget of $1,500 for optimal campaign performance. This recommendation is based on achieving sufficient reach and frequency to generate meaningful insights and results. For initial campaigns targeting large persona audiences, treating the $1,500 as a test flight can help identify effective strategies (e.g., creative, segments, placements). Insights from this test can then be used to optimize subsequent campaigns with higher budgets for stronger performance. Campaign credits are account-level adjustments that represent unused campaign budgets. In most cases, credits are created when a campaign fails to spend its full budget. Rather than issuing refunds, our platform stores the unused balance as a credit on your account. These credits can then be applied to any future campaign flight of your choice. Additionally, Agility does not enforce a minimum campaign spend, allowing users to set budgets that align with their specific goals and financial constraints.
Why Campaign Credits Occur
Our platform is designed to spend precisely toward your campaign goals. If your campaign does not use its full budget, this usually signals that something in the campaign setup is preventing it from delivering as expected. Common reasons include:
Agility recommends a minimum monthly budget of $1,500 for optimal campaign performance. This ensures sufficient reach and frequency to generate meaningful insights and results.
Targeting that is too narrow to reach enough users
Bid strategies that are set too low to win available inventory
Frequency caps that limit exposure too tightly
If a campaign fails to spend, contact our support team immediately through Agility Chat. Our team can review your campaign settings, identify why delivery fell short, and apply the unused budget as a credit to a new campaign flight. For more background on how campaign budgets are billed, see Campaign Billing.
How Credits are Used
Credits are stored at the account level and may be applied to any campaign flight you select. They are not tied to the original campaign that created them. When you are ready to use a credit, reach out through Agility Chat and let our team know which campaign flight you would like it applied to.
Credits may be applied to any campaign under your account
Refunds are not issued for unused budgets. All balances remain stored as credits until they are used or expire
Once applied, credits reduce the amount billed for your campaign, and this adjustment will appear on your billing receipt
Keep the full budget you intend for your campaign in the platform. Our team will handle the credit application on the billing side. If you are updating your payment source for a new campaign flight, review Updating Payment Methods.
To monitor your campaign spending, use the spend column on the campaign overview page, which shows the amount spent for each ad group. Summing these amounts provides the total campaign spend.
Example Scenario
Suppose you launched a campaign with a $500 budget. Due to targeting that was too restrictive, only $300 of the budget was spent during the campaign flight. The remaining $200 is stored as a credit on your account. You can then contact our support team to apply that $200 toward the budget of a future campaign. On the billing side, the $200 credit will be deducted from the payment, which you will see reflected on your receipt.
Credit Expiration
Campaign credits remain available for one year from the date they are issued. During this time, you can work with our support team to apply them to any campaign flight. After the one-year period, credits will expire and cannot be reinstated.
To avoid losing value, we recommend:
Reviewing your campaigns soon after they end to confirm whether credits were created
Reaching out to our team early if you would like credits applied to upcoming campaigns
Planning your media schedule so credits are used well before they expire
Checking your Credit Balance
Credit balances are not displayed in your account. If you would like to know your current credit amount or confirm how a credit was applied, please contact our support team through Agility Chat. You will see the deduction reflected on your billing receipts after a credit is used.