Agility campaigns are billed using a prepay model. This means the full campaign budget is charged at the start of each flight date. Prepay ensures that funds are available to secure the media space needed for your campaign through programmatic bidding. You can read more about how programmatic advertising works here.
How the prepay model works
When a campaign begins, the system bills the entire allocated budget up front. This ensures that your campaign can participate in programmatic auctions immediately and compete for the inventory that matches your targeting.
Key details include:
Billing date: The full budget is billed on the first day of the campaign flight.
Payment processing: Payment is made against your saved payment method.
Receipts: Once the payment is processed, a receipt is automatically emailed to the account’s billing contact.
Example
An agency launches two client campaigns:
Client A (Retail brand)
Flight: May 1 to May 31
Budget: $50,000
On May 1, the agency account is billed $50,000 for Client A’s campaign.
Client B (Travel brand)
Flight: May 15 to June 15
Budget: $20,000
On May 15, the agency account is billed $20,000 for Client B’s campaign.
Each flight corresponds to its own billing event. Even if multiple campaigns are running at once, each campaign’s budget is billed in full at the start of its flight.
Budget changes during a flight
Budgets can be adjusted after a campaign has started. When this happens, billing reflects the new budget right away.
Increasing the budget: You are billed immediately for the additional amount. For example, if Client A’s budget increases from $50,000 to $60,000, the account is charged $10,000 at the time of the change.
Decreasing the budget: The difference may be returned to your account as a credit. See Campaign Credits for details.
Pausing a campaign: If a campaign is paused early, any unused portion of the prepaid budget may also result in a credit.
Choosing a payment method
You can control which payment method is used for each campaign. This is useful for agencies that manage campaigns across multiple clients, or for brands that separate billing by department or region.
If you’d like to learn how to set up payment methods for individual campaigns, see our How to Update a Payment Method article.
Receipts
Every time a payment is processed, a receipt is automatically sent to the billing contact on file. This provides a clear record of campaign charges for your accounting team.
Delivery method: Receipts are delivered by email.
Updating contacts: To change who receives receipts, contact our team through Agility Chat and request an update to your billing contact.
Key takeaways
Campaign billing is designed to be simple and predictable:
Campaigns are billed in advance of the flight.
Prepay ensures funds are available for programmatic bidding.
Budget changes may result in additional charges or credits.
You can select which payment method is used for each campaign.
Receipts are always emailed to the billing contact after each payment.