Creating a Geofenced Audience
Step 1: Navigate to the Persona tab located on the left-hand side of your screen.
Step 2: Click into your Audience Library.
Step 3: Click the + Audience button in the top right corner of the screen.
Step 4: Select Geofencing as the audience type. Add a name and description (if applicable), then click Create.
Note: If you have used the Agility Platform before, you may already have geofences stored in "location groups". To reuse these locations, select the "Migrate Location Groups" option on the right-hand side to migrate those locations into this audience segment.
Drawing Your Geofences
Step 5: To begin drawing your geofence, use the search bar at the top of the map. You can search for an exact location (e.g., a specific gym) or a general type of location (e.g., gyms). Search results will appear in the bottom right corner of the map. If you search broadly, multiple locations will be listed for you to choose from.
Once you locate your target, you can choose one of the following options:
Auto Draw Option:
Hover over the desired location. The system will automatically highlight the area.
Click on the location, and the geofence will be auto-drawn around it.
You will then be prompted to name the new target zone.
Manual Draw Option:
Select the manual draw tool at the top of the map.
Place vertices (points) around your target location to create a custom boundary.
Ensure the final vertex connects back to the first one to complete the fence.
After completing the fence, you will be prompted to name the new target zone.
Note: The manual draw tool works by placing points rather than clicking and dragging.
Step 6: After drawing your geofence using either method, enter a location name and click Save.
Editing and Managing Your Geofences
To make changes to your target zone on the map, click the blue boundary. You can adjust the vertices, rename the zone, or delete it as needed. On the right-hand side of the map, you will see a complete list of your saved target zones.
Note: Target Zones can only collect devices in the United States and cannot exceed one square mile.
Setting Your Audience's Collection Timeframe
Step 7: Choose between a rolling lookback or date range collection timeframe:
Rolling Lookback: This targets device IDs that have visited within a specified lookback window, which can extend up to 12 months. The lookback period automatically updates, ensuring the data remains current.
Date Range: This targets device IDs that have visited within a specific start and end date range. Unlike the rolling lookback, this date range remains fixed and does not update over time.
Note: We have a 48-hour scrubbing process and cannot serve ads in real time. When using a date range, you cannot select future dates since the devices have not yet been collected for those dates.
Activating Your Audience
Step 8: Before the audience can be used in a persona, you must click the Activate Audience button in the top right corner of the screen. How to Create a Persona
Need Help?
For any questions about drawing a geofence, click the chat icon at the bottom of the screen. Our team is happy to assist you.