Types of Ads in the Agility App

Those building or modifying a campaign have the option of serving 4 different ads:

*Note: Each ad group and audience allows for one ad type. Those wanting to serve multiple types of ads can create new ad groups under the same campaign.
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Display advertising is an umbrella term that refers to any banner, image, or text ad on a website. Display ads make up 90% of programmatic marketing, and we recommend that advertisers use display ads at least once every campaign to ensure maximum audience reach.
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Video and CTV advertising is promotional content that plays before, during, or after streaming content. The increasing number of streaming tv services and video platforms give advertisers a better chance of getting conversions from their videos.
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Native ads, also called sponsored content, are ads that appear to be part of the website. They match the look, feel and function of the surrounding content, and they don't really look like ads. They are meant to follow the editorial flow of the page and be non-disruptive to the reader.

Ads in audio format can be inserted into audio-based content such as podcasts, digital radio, and music streaming services such as Spotify, SoundCloud, Google Play, and Pandora.