Those building or modifying a campaign have the option of serving 4 different ads:
Display
Video
Native
Audio
Each ad group allows for one ad type. Those wanting to serve multiple types of ads can create new ad groups under the same campaign.
Display
Display advertising is an umbrella term that refers to any banner, image, or text ad on a website. Display ads make up 90% of programmatic marketing, and we recommend that advertisers use display ads at least once every campaign to ensure maximum audience reach. Requirements
Video
Video and CTV advertising is promotional content that plays before, during, or after streaming content. The increasing number of streaming tv services and video platforms give advertisers a better chance of getting conversions from their videos. Requirements
Native
Native ads, also called sponsored content, are ads that appear to be part of the website. They match the look, feel and function of the surrounding content, and they don't really look like ads. They are meant to follow the editorial flow of the page and be non-disruptive to the reader. Requirements
Audio
Ads in audio format can be inserted into audio-based content such as podcasts, digital radio, and music streaming services such as Spotify, SoundCloud, Google Play, and Pandora. Requirements